Privacy Policy

PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from ​www.dreammataustralia.com​ (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

SMS PRIVACY POLICY

This Privacy Policy outlines how we collect, use, disclose, and protect personal information related to the SMS (Short Message Service) communication services provided by our company. We are committed to protecting the privacy and security of our users' information and complying with applicable data protection laws. By using our SMS services, you consent to the practices described in this Privacy Policy.

  1. Information Collection and Use: We may collect personal information through SMS, such as phone numbers, names, and other contact details, to facilitate the delivery and management of SMS messages. This information is used solely for the purpose of providing SMS services and improving our overall customer experience.

  2. Use of SMS Information: The personal information collected via SMS is used to send transactional messages, promotional updates, notifications, alerts, and other relevant communications related to our products, services, and activities. We may also use this information to respond to inquiries or provide customer support through SMS.

  3. SMS Abandoned Cart: If you initiate a purchase through our website or app and do not complete the transaction, we may use SMS to send you a reminder or follow-up message regarding your abandoned cart. This is done to provide you with an opportunity to complete your purchase and improve your shopping experience.

  4. Third-Party Data Sharing: We do not sell, trade, or otherwise transfer personal information collected via SMS to third parties without the consent of the individuals involved, except in the following circumstances:

  • We may share personal information with trusted service providers who assist us in delivering SMS messages and supporting our SMS infrastructure.
  • We may disclose personal information if required by law or in response to a valid legal request, such as a court order or government regulation.

  1. Location Tracking or Location-Based Services: Our SMS services may include features that utilize location tracking or location-based services. If you enable such features, we may collect and use your location information to provide relevant content, offers, or personalized services. You have the option to disable location tracking or location-based services in your device settings.

  2. Data Security: We take reasonable measures to protect personal information collected via SMS from unauthorized access, alteration, disclosure, or destruction. We implement appropriate technical and organizational security measures to safeguard the confidentiality and integrity of personal information.

  3. Data Retention: We retain personal information collected via SMS for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  4. Children's Privacy: Our SMS services are not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children without verifiable parental consent. If we become aware that personal information of a child has been collected without appropriate consent, we will take steps to delete the information as soon as possible.

  5. Consent and Opt-Out: By providing your phone number and using our SMS services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. You may opt-out of receiving SMS messages at any time by following the instructions provided in the SMS or by contacting us directly.

  6. Changes to the Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our SMS services or applicable laws. We encourage you to review this Privacy Policy periodically for any updates. Your continued use of our SMS services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

  7. Contact Information: If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information collected via SMS, please contact us using the following email support@dreammataustralia.com

 

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email via the contact form on the website.